The Content Marketing Agency for UK SMEs
Build authority and provide your customers with informative, creative content – share your story and create lasting bonds with LOCALiQ.
Content is king.
Maintain relationships with new and existing customers through trustworthy, engaging content, promoting you as the go-to expert within your industry.
Work with LOCALiQ, and we’ll help you craft your story – understand what works and how to create and share your content to the right audience with help from our content marketing specialists.
Infographics, videos, blogs, white papers, eBooks and social media; we’re the content agency for you.
Unsure which content to create? Our research will reveal the topics trending with your audience so you can attract them effectively, reaching the customers who matter to your business. Turn your readers into customers with our content marketing services.
On-brand UK-wide content marketing.
We’ll ensure your message appears in the right place – tap into our network of 200+ news brands catering to an audience of more than 22 million readers nationwide.
Whether you’re after a local, regional or national promotion, LOCALiQ has the resources to support your business.
How can content marketing help you?
A well-planned content marketing strategy will help you to generate loyalty among your customers, but there are many other benefits too:
- Improve your SEO, boosting your web traffic and backlinks
- Build your audience’s trust by displaying your industry expertise
- Attract high-quality leads and improve your conversions
- Increase your brand awareness & support your conversion funnel
- Grow your social presence as customers share your content
- Save money in the long term as you develop your content strategy
We're proud to be recognised
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Recognised by industry-leading partners.
Recognised by industry-leading partners.
79% of companies use content marketing to generate quality leads.
SEMrush, 2022
Word up.
Content isn’t just about words; it’s about their meaning and presentation. We’ll work with you to create on-brand messages which resonate with your target audience, encouraging them to read and share your content.
Innovative content.
Creative content is the key to capturing the attention of your audience.
Our content creators will work with your business to create unique visuals and messages, enticing customers to discover your brand, products, and services.
Free SEO Audit
Evaluate your SEO performance with our FREE audit.
Get a complete overview of optimisation opportunities and uncover the actions you need to take to scale the SERPs.
- On-page SEO
- Links
- Performance
- Usability
- Social
Don’t just take our word for it.
We are proud to contribute to your success – explore our content marketing case studies and see how we’ve helped various companies across the UK, offering expert advice every step of the way. Contact us to find out more.
The Devonshire Clinic
113% CTR increase within one year.
Our excellent SEO and content marketing campaign helped our client attract new customers within a highly-competitive market, increasing website clicks by 69% compared to the previous year.
Pacitti Jones
3,641 Online conversions.
Our comprehensive strategy covered all four pillars of SEO, delivering brilliant results for our client and boosting their brand awareness within the local area.
Paris Smith LLP
517% MoM increase in new users.
Tailoring a bespoke SEO and content marketing strategy helped to position our client as the trusted legal advisors for their region, cutting through the competition and reaching their target audience.
Our content marketing resources.
Discover our latest content marketing resources below – learn how to share informative, topical content with your audience for free with LOCALiQ.
FREE RESOURCE
How to Communicate Effectively
Natural communications with your customers will keep them engaged with your brand.
We explain how to share helpful, engaging content via email, blogs and social media.
FREE RESOURCE
How to Utilise Your Online Content
Whether updating your website or creating blog posts, content is invaluable for your SEO.
Explore the various content platforms & how to boost your organic traffic with LOCALiQ.
FREE RESOURCE
How to Write SEO-Friendly Posts
Learn how to write engaging, fully optimised blog posts for the search engines like a pro.
We uncover how to find valuable keywords & how to direct high-quality traffic to your posts.
FAQs
What is content marketing?
Content marketing focuses on creating and publishing valuable, topical, helpful information to your target audience, displaying you as the industry expert to potential leads.
By sharing your content, you are helping your customers to solve their problems, building their trust and loyalty in your business for short and long-term conversions.
What are the different types of content marketing?
There are various forms of content marketing to include within your marketing strategy – these include:
- Blogs
- Infographics
- Videos
- Whitepapers
- eBooks
- Case Studies
- Testimonials and reviews
- Guides and resources
- Podcasts
- Social media posts
- Webinars
How do I create a successful content marketing strategy?
Once set on the content most suitable for your business, you will need to create a plan for publishing this to your target audience – here is an outline of the steps to follow:
- Set your goals and KPIs
- Understand your audiences’ needs
- Assess your brand position
- Understand the most suitable channel for your business
- Finalise the types of content you will publish
- Allocate your resources and create a content calendar
- Create, publish and promote your content
- Measure the results and update them where necessary
For more information, Optinmonster provide an in-depth summary of each step.
PPC vs content marketing - whats the difference?
PPC advertising (pay-per-click) is where you pay a specific amount each time a user clicks on one of your ads. Often used to refer to paid search but can also be used to describe targeted display advertising and paid social.
Whereas content marketing is organically produced, informative, topical content that helps solve your customers’ needs, boosting their relationships with your business and portraying you as a trustworthy source for your industry.
SEO and content marketing - how do they support each other?
SEO and content marketing famously go hand in hand – high-quality content will help boost your SEO – and once your website performs well, more people will likely see your content.
Each piece of content you add to your website is another page which Google will index – not every page will gain more search traffic, but high-quality pages will give you a better chance of appearing for your customers’ queries.
High-quality content will increase the backlinks you receive to your website, a crucial factor in SEO, displaying your page as a rich source of expertise for your customers and search engines.
Once your backlinks grow, your domain authority will increase, helping you to perform even better in search engines and improving your site’s visibility.
Speak to an expert.
Start simplifying your digital marketing today. Get in touch to discuss how we can help you.