Top Tips for Creating a Simple but Effective On-Page SEO Strategy

Top Tips for Creating a Simple but Effective On-Page SEO Strategy

There are so many elements that encompass SEO. Creating a simple strategy that’s easy to carry out and keep on top of, will make life a whole lot easier. It’s so much easier to break up an SEO strategy into manageable pieces (e.g. technical SEO strategy, on-page SEO...
Measuring Success: 6 Marketing Calculations that Matter

Measuring Success: 6 Marketing Calculations that Matter

Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals the average money spent to acquire...
Customer Retention: Tips to Keep Customers Coming Back for More

Customer Retention: Tips to Keep Customers Coming Back for More

Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer retention rate suggests a business...
How to Beat the Instagram Algorithm

How to Beat the Instagram Algorithm

Over one BILLION people use Instagram every single month, which means it’s a big deal. In fact, as of February 2020, more than one-third of people living in the UK have an Instagram account.    For many businesses, Instagram is simply a place to post photographic...
The Do’s and Don’ts of Email Marketing

The Do’s and Don’ts of Email Marketing

Many people think that email marketing has had its day, but it can really enhance your existing marketing efforts, it’s a powerful tactic that should not be overlooked.   Email as a form of communication is still very much ingrained into our daily lives, both as...
5 Steps to Help you Choose the Right Digital Marketing Agency

5 Steps to Help you Choose the Right Digital Marketing Agency

Whether you’re looking to implement an impressive growth strategy or are just interested in taking your first steps into the world of Digital Marketing, it’s important that you find an agency that aligns with your needs.   Trying to choose the “right” Digital...