3 Reasons Why You Need to Pay Attention to Analytics

3 Reasons Why You Need to Pay Attention to Analytics

Analytics are an important part of any marketing activity, even if it’s only to track website usage from your potential and existing customers.   Analytics are a great way to better understand your customers and measure your marketing successes. Whether you only...
Facebook Relevance Scores are No Longer Relevant

Facebook Relevance Scores are No Longer Relevant

Facebook has shed its relevance scores in favour of new metrics that it says are “more granular”.   If you’ve ever used one or more of Facebook’s many advertising options, then you’ll probably be aware of the Facebook relevance score. Basically, the relevance...