Measuring Success: 6 Marketing Calculations that Matter

Measuring Success: 6 Marketing Calculations that Matter

Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals the average money spent to acquire...
Customer Retention: Tips to Keep Customers Coming Back for More

Customer Retention: Tips to Keep Customers Coming Back for More

Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer retention rate suggests a business...
5 Steps to Help you Choose the Right Digital Marketing Agency

5 Steps to Help you Choose the Right Digital Marketing Agency

Whether you’re looking to implement an impressive growth strategy or are just interested in taking your first steps into the world of Digital Marketing, it’s important that you find an agency that aligns with your needs.   Trying to choose the “right” Digital...
How to Effectively Manage Employees Working from Home

How to Effectively Manage Employees Working from Home

Now more than ever businesses are facing the challenge of having their employees distributed across a variety of locations while trying to continue with a ‘business as usual approach’, but let’s not get too serious about this, it is 2020, many companies have working...