Paid-Search Advertising: Everything You Need to Know

Paid-Search Advertising: Everything You Need to Know

Paid Search is a great way to advertise your business and boost your search engine rankings for greater visibility.   With a multitude of digital marketing tools available, advertising is more accessible for small businesses than ever before. Paid Search...
Where will the Google Search Journey Take You?

Where will the Google Search Journey Take You?

Google’s new search algorithm offers a smarter way to search. In 2018, Google updated its search algorithm to take customers on a journey rather than to a static search-engine-results-page (SERP). When previously the same search query would bring up the same repeated...
Are You Facing These Common Local Marketing Challenges?

Are You Facing These Common Local Marketing Challenges?

As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of...